Breaking Down Barriers
Our consumer research tells us why shoppers are not adding mangos to their carts more often.
This has helped guide our program to help consumers overcome these challenges:
How to Cut a Mango
How to Choose a Ripe Mango
How to Identify Mango Varieties & Availability
We’ve also studied the reasons why consumers would be motivated to buy more mangos,
and our program has focused on elevating these appealing attributes:
Health and nutrition benefits of mango.
Versatility and creative serving ideas, from simple smoothies to more complex chef recipes, the NMB has over 200 recipes for every palate.
Naturally sweet, delicious taste.
DRIVING DEMAND
Our consumer research tells us why shoppers are not adding mangos to their carts more often.
This has helped guide our program to help consumers overcome these challenges:
